Ready-to-wear is going to be upscaled in style, material quality and detailing. It’s also important to place greater emphasis on articles that are more legitimate coming from a lingerie company: blouses, t-shirts and knits, focusing on higher quality materials and details.Etam:
With French Liberty as a theme, it is the brand’s opportunity to reaffirm strategic choices: placing greater emphasis on lingerie and corsetry expertise and increasing its market share.This positioning is also evident in the store’s window displays, with even more fashionable and creative lingerie. Through new shapes, new laces and new colours, the bodysuit is making a stronger-than-ever comeback in the corsetry collections.
DRESSING THE PLANET
Everywhere outside France, ETAM seeks to establish the French Liberté and the French way to be sexy in order to become a world reference in lingerie. She moved to new countries, with a remarkable arrival in Thailand. The opening of a 200 m2 shop in the centre of Madrid was an important milestone.Heading for Russia, where the brand, which already has 38 points of sale, intends to continue its growth. Every opening is now an opportunity to organize an event bringing together clients, bloggers and the press.